Whether you’re a blogger, freelancer, or running a small online business, more and more of us are making more of our money through the internet. It’s important to switch from the mindset of running a side-hustle to understanding that you have an online career. When you do that, it’s time to take things seriously and to act and present with the kind of professionalism that will sustain your connections for years to come.
Make sure your platform works
If you’re running a blog or an online business, then the website is going to effectively be your professional home or your online office. A website that is slow, has broken links, or generally doesn’t work is going to look like an office that has been hit by a bomb. Take the time to learn how to speed up your website, redesign it to give it a more professional appeal, and use tools that can help you scan through it for broken links and resources such as images. It doesn’t take too much work to sharpen up the site a bit.
Put your face to it
One of the benefits of working online is that, at first, it allows you some form of anonymity. However, as your career goes on, having a face and a name to put to your work allows you to develop a reputation that keeps people coming back. Moreover, if you’re working with clients, it allows you to build a connection that’s a little more personal and, thus, more likely to keep them around. With these live chat software reviewed, you can implement, on your site, tools that allow you to put your face to your business. It’s also a great tool for customer service.
Keep negativity and the personal out
How many times have we seen this story play out? A professional posts something entirely unrelated, be it political or otherwise controversial, to a professional platform and their audience loses their minds over it? You shouldn’t feel like you should clamp down on your ability to speak out, but you have to know the risks and repercussions of being either too negative or too personal in your professional platforms, such as your social media accounts. It will rarely go well for you unless your personal life is, in fact, your business.
Show your work
A little proof that you can do what you promise you can do is going to assure any potential business partners, clients, or customers of the legitimacy of your online operations. For blogs, this might mean icons of different publications you have written for or brands you have worked with. For creative businesses, launching an online portfolio can show all the proof anyone could need. Otherwise, you need to look at collecting positive social proof in the form of reviews, testimonials, and the like.
Hopefully, the tips above ensure that both you and your online platforms give off the professionalism that helps you make the best impressions and gain the best opportunities.